DNA High Performance Filters awarded with the prestigious
"Red Dot Product Design Award 2012"
We are proud to announce that our DNA High Performance "Stage 3 MK3 Air Box Kit" for the KTM 990 Series motorcycles has been awarded with the prestigious Red Dot Product Design Award 2012.
The Red Dot design award dates back to 1955 and is now one of the world's largest and most distinguished design competitions. The "Red Dot award: product design" is a world-class award presented to products released over the past two years that exhibit superiority in terms of a total of nine aspects, including innovation, functionality, ergonomics, ecology, durability and design. DNA High Performance Filters with its innovative and environmentally friendly design has proven that can compete with the best in the industry and convince an international and independent top-class jury. We were able to prevail over extremely ambitious competitors in one of the most renowned design contests in the world.
This year, 1,800 manufacturers and designers from 58 countries were hunting for the acknowledged Red Dot – the quality seal for aesthetic forms and lasting trends.4,515 products had to be assessed by the jury composed of 30 international experts. As always, they tested and evaluated live and on-site in Essen, Germany. Due to the consistently high quality of the products submitted, it was not easy for the renowned experts to make their decision.In the end, only the best of the top-class field of participants could prevail, DNA Filters was among them.
Since 1955, when the Red Dot design competition started, it's the very first time that a "Performance Air Filter Company" has been awarded with a "Red Dot Product Design Award" for an Air Filter product!
DNA Filters with Mr. Dino Nikolaidis, company's founder, CEO and Designer of the MK3, is proudly the First worldwide!
Mr. Dino Nikolaidis comments: "I am deeply touched and honored to win the prestigious Red Dot award. Our total commitment to quality and innovative design of environmentally friendly products has proven that a Hi Tech engineering company from Greece can prevail among the best and lead the industry with its products.
The DNA "Stage 3 MK3 Air Box Kit" is a Hi Tech passion item, completely machined out of billet aluminum alloy, increases the performance of the bike and represents the company's philosophy for stimulating the emotions of the rider, now with the Red Dot Seal of Quality it is even more desirable.
It is a perfect example of our dedicated passion for excellence that is applied to every DNA product.
Professor Dr. Peter Zec, initiator and CEO of the Red Dot design award, pointed to the high quality level of the competition: "The most distinguished products of the respective branch of industry faced up not only to the tough competition this year again, but also to the critical eye of the jury. The experts thoroughly examined, tested and evaluated each individual entry applying the highest standards. With their performances, the laureates did not only demonstrate an extraordinary design quality but they also showed that design is an integral part of innovative product solutions. At this high level, the winners are able to increase their potential for success on the market considerably by purposefully using our design prize.
The DNA "Stage 3 MK3 Air Box Kit" will be included in the Red Dot Design Year book 2012-2013, presented at the Red Dot Design Museum in Germany, at the Red Dot Design Museum in Singapore and will be listed in the Red Dot Online exhibition, for one year from the day of the award ceremony. The award ceremony took place at the Aalto-Theater, Essen 2nd of July 2012 and the celebration continued the same evening at the Design Zentrum Nordrhein Westfalen, the Red Dot Design Museum in Essen, Germany.


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DNA Air Filter Service Kit for Motorsport PN: DSK-3001Auto
Yes and even better, the DNA filters have a filtering efficiency of minimum 98% (ISO 5011 test). Good quality OEM paper filters are from 97% to 99% and the foam filters are from 92% to 97%.
Filtering efficiency is the amount of "dirt" the filter can maintain (stop) and protect the engine efficiently. For example, the DNA Filter for every 100 grams of dirt that it will receive, it will "trap" 98-99 grams, and this applies even to fine dirt as small as 5 microns.
The percentage of dust that the filter retains during a laboratory test, following the ISO 5011 protocol.
DNA uses the most advanced computerized ROTRONICS flowbench available today. The complete procedure is computer controlled/automated, to avoid human error. Additionally, wa always test the DNA filters back to back, the same day and time, with the stock OEM filters and publish the results. Reading our data, you can immediately see the differences in air flow, between the 2 filters and what to expect by using the DNA filters.
It was brought to our attention, so we purchased the filters and tested them back to back at the same set pressure, with our DNA and the stock OEM filters. Well guess what, the data claimed were false, nothing to do with the reality! Of course the flow was higher than the stock but much lower compared to the DNA! No wonder they never compare it with the stock, as they can't claim 300% (!) increase in air flow over the stock OEM filter. Only data measured back to back the same time are comparable, don't forget we are measuring air! This is why we always publish the stock OEM data.
In cases the air flow of the DNA Filter is extremely high we include with the filter special instructions.
DNA has developed a unique filtering media that is perfect for off-road use. During the toughest rally in the world, DAKAR 2011 in Argentina - Chile, one of the factory Aprilia 450 Rally bikes, was racing with DNA filter. The results were very impressive compared to the rest of the team's bikes racing with foam filters. Every evening when the bikes were serviced, compared back to back the DNA filter and the foam filters, absolutely no dust had passed through and the engine was like new! Not to mention that one filter was enough for each day, compared to 2 or 3 foam filters per day the other bikes had to use. So this myth is busted!
No, you must never use the DNA filter un-oiled. The oil is a crucial part of the filtering media. You must always apply the Special DNA filter oil, not just any oil, after servicing the filter.
Race bikes must be kept always in top condition, especially the engine. Debris and flying bugs found at the track, plus rubber from the bikes' tires in front, can seriously damage the engine. DNA will provide the maximum air flow and at the same time maximum protection. We do not compromise filtering efficiency in order to increase flow; we increase air flow using our revolutionary FCd design, maintaining the 4 layer reliable DNA filtering media. If you want the highest air flow and filtering efficiency of 98% for your race engine, then your only choice is DNA.
The servicing intervals depend on the environment that the vehicle is used. Once a year or every 15.000 to 30.000 km is suggested, to keep your DNA filter in top condition. An easy way to check if the filter needs cleaning, is to see if the wire mesh that that is on the dirty side, is visible.
If you can see the mesh, you can continue using the filter. If the mesh is totally covered in debris, you must clean the filter.
Absolutely no! You must treat your DNA filter as delicate textile. How woulld you clean an expensive and delicate garment? First of all read the cleaning instructions, then follow them carefully. Every DNA filter packaging & the DNA service products include detailed cleaning instructions. The procedure is very user friendly.





The DNA Air Flow Tests
For the air flow tests, we use the most advanced flow bench available today. The ROTRONICS FlowScan, is a totally computerized flow bench that measures:
- Mass of the air
- Flow of the air
- Temperature of the air
- Absolute air pressure
- Differential air pressure
- Speed of the air at various points (Pit ot tubes)
- Absolute humidity of the air
The complete procedure is automated and computer controlled, eliminating human errors.
The DNA Dyno Tests
For the Dyno Tests, we use the industry standard Dynojet chassis dyno equipped with eddy current load control, Dynojet 250LC. Our dyno cell is equipped with a variable flow air cooling system, designed to precisely simulate real world conditions.

The DNA Stage 2 Series
The DNA Stage 2 Kit, can be either a DNA filter or a DNA cover that is designed to replace a part of the air box, seriously increasing air flow to the engine. With the proper fuel recalibration the results are always very impressive.



The DNA Stage 3 Series
The DNA Stage 3 Kit, consists of a complete air box and filter, designed to replace the existing OEM air box, improve air circulation around the filter and air flow to the engine. Power increase up to 12 HP is common with the S3! The S3 includes all the necessary hardware and installation information.